Apple Store in Napa? Not at Bel Aire

“I don’t think an Apple Store in Napa is going to happen,” said Craig Semmelmeyer, principal of Main Street Properties, which manages Bel Aire Plaza. Semmelmeyer has been in talks with Apple retail officials.

No Apple Store will be opening in Bel Aire Plaza any time soon, according to Craig Semmelmeyer, principal of Main Street Properties, which manages the north Napa shopping center.

“I know there have been rumors of Apple coming to Napa, but after talks with them (Apple officials), I don’t think an Apple Store in Napa is going to happen," Semmelmeyer said.

“I agree we need an Apple Store in Napa," Semmelmeyer added. "More and more retailers are discovering the long-held secret that Napa is a dynamic trade area.”

Semmelmeyer said the Bel Aire Chico's clothing store in the former location of Umpqua Bank, which consolidated its business into a smaller space next to Villa Corona, is in the home stretch of completion.

“It is set to open the end of February,” Semmelmeyer said.

And the former home of Copperfield’s Books, which moved late last year next to Whole Foods, will soon be bustling with shoppers: Pier 1 Imports is also scheduled to open its doors in late February, Semmelmeyer said.

The vacant space between Chico's and Trader Joe’s has been remodeled, but no leases have yet been signed to fill the space, Semmelmeyer said.

“We are feeling out tenants for the spaces. We aren’t sure if we will make into one, two or three retail spaces. It depends on what type of tenant we sign with,” Semmelmeyer said.

Chico's was founded in 1983 as a small boutique selling Mexican folk art and cotton sweaters on Sanibel Island, Fla., and has evolved into more than 600 stores throughout the nation, according to chicos.com. Its closest store to Napa currently is in Sonoma.

Pier 1 Imports, which sells home decor and furnishings, has been in business for more than 50 years, according to pier1.com.

For more about new businesses and other changes at Bel Aire Plaza, please see:

  • Bel-Aire Plaza Undergoing More Changes
  • Bel Aire Mystery Solved: Chico's is Coming to Napa
  • Caffino Coffee Drive-Through Evicted in Napa
  • Bel Aire Barber Shop Changes Hands
  • Bel Aire Plaza Recruits New Tenants
  • What Do You Want to See at Bel Aire Plaza?
  • Copperfield's Books Reopens in Bel Aire Plaza
  • Does Bel Aire Need a Diner?

Click "Keep me posted" for automatic updates whenever we publish more Bel Aire Plaza news.

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Elaine January 18, 2013 at 02:57 PM
Yes, Napa has an interesting social economic base... Also, 'people' in the wine/hospitality business can make very good money. Opportunities to manage/own restaurants/small diners in Napa are increasing. Wait staff can make very good money on tips and learn the business from the inside. People love Apple products and buy them even tho they are pricey. As a tourist in Monterey, my family visited the Apple store in their very large mall and ended up purchasing a phone.. I was in Vacaville before Christmas and purchased a iPad for myself! Tourists like to shop as part of a vacation! Downtown is changing. We love Graces's Table and continue to eat at Small World. The Town and Country Shop Center has a new owner and new plans that will hopefully attract shoppers. Downtown is, fortunately. thanks to some wise planning. starting to NOT be a 'niche of its own.' That has been a problem and when we moved to Napa in 2003 it was dying slow agonizing death. Also, Napa needs to allow for some of the franchise stores to move in downtown/in Bel Air and be a base to attract customers who then frequent the more mom and pop stores which we need to support. We really need the wonderful small diners that we can afford to eat at more frequently. As crowded as the new Verizon store is, I would suggest a smaller Verizon store downtown in the Town and Country. As far a Premium Outlets go, they are a destination and people who shop outlets will find them.
Renee Cazares January 18, 2013 at 05:24 PM
I definitely need to get out more, but have never heard of an Apple Store till this article.
Kevin Bennett January 28, 2013 at 11:30 PM
As a former Apple employee, and current business owner in Napa. Why don't we direct our energy and efforts to supporting a new local start up Apple support company rather then selling out to the big guy. Isn't Napa all about the locals and the community? I would much rather prefer a local reliable Apple specialist store then a hugh retail box store. I have worked for both kinds of Apple environments, a specialist store would fit better in Napa.
Louisa Hufstader January 28, 2013 at 11:40 PM
Now you're talking, Kevin. I would like that too. When my Mac needs attention or accessories, I would love the opportunity to see a local expert instead of a corporate "Genius." What are the chances this could happen in the next year or two?
Kevin Bennett January 29, 2013 at 12:13 AM
Louisa, The chances are very high! I am currently working the details about when and where. As for now, I currently own and operate NapaIT.com which provides an on-site only service for friendly Mac device support, training, and upgrades. I would like to see NapaIT expand into a local retail space for Mac support in the next year or two. A place where the atmosphere is inviting like the local coffee shop but filled with a much needed knowledge and experience from smiling experts that lacks at the "Genius" bar. Just like the Apple store we would offer affordable basic training classes and private tutoring for specific programs. Monthly workshops on up-to-date topics and FREE over the counter Q&A support for the quick iPhone & iPad question. This retail business could offer something that would benefit everyone in Napa who owns a Apple product. I just have one question, is the demand really there for a retail environment or would on-site service suffice? From my research it seems as if an local Apple retail space has come and gone in south Napa, does anybody have anymore input about this? Thanks. Kevin


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